1. Process by which tabloid media outlets buy exclusive rights to a story and then do not report it, in order to bury it.
2. Practice done on several occasions by the National Enquirer to hide several extramarital affairs involving Donald Trump. The Enquirer’s parent company is American Media, whose CEO is David Pecker, a friend and supporter of Donald Trump
3. The hottest new show on the Discovery Channel, airing between Freezing in Alaska, and Bigfoot Ate my Constitution.