1. Donald Trump phrase that promised ethics and lobbying reforms, and vows about stopping members of his Administration from profiting from their service;
2. Promises which were mostly unkept or in many instances made worse than before;
3. Phrase that Trump has rebranded to mean almost anything he objects to, including reporters, opponents, bureaucrats, and opposing politicians.
4. The reason they dug that sinkhole in the White House lawn.
See also: The Swamp